Thursday, February 26, 2026

Fantastic Four in Stockton: 40 Years ago this week!


Want to hear something fantastic?

In the years before there even was a Flying Colors Comics in Concord, I was on staff at KJOY-AM Radio in Stockton CA. I worked there from 1978-1988.

In late 1985, when the 25th anniversary of Marvel Comics was just ahead, Marvel published their "official history of the Marvel Universe" in a series called MARVEL SAGA.


Reading that first issue, I was reminded Marvel placed the Fantastic Four's rocket base in a place called "Central City California" --- and a crazy thought popped in my head.

"Why is Marvel using a fake city name when they used real city names in so many other comics?"  Most of the Marvel heroes were based in New York City. Peter Parker lived in the NYC borough of Queens. The West Coast Avengers were based in Palos Verdes CA, fer crying' out loud! 

That's when I thought to ask Marvel to fix that continuity glitch by naming California's most central city, Stockton, as the real home of the Fantastic Four.

I had a feeling this would be a good thing for several reasons--- first, it gave the city of Stockton some much-needed positive recognition. Second, it was a boost to Marvel's 25th anniversary happenings. And third, it was a publicity boon for KJOY Radio at a time the competition among Stockton radio stations was fierce.

So on my weekly trip to Al's Comics on Pacific Avenue in Stockton, I asked Mike (aka Al Jr) if we could place a petition for fans to get behind my idea.

We gathered nearly 400 signatures and then I took the bold move to attend a Stockton City Council meeting to ask the local politicos for an official city resolution joining my campaign.

The Stockton City Council meetings were televised... and soon after my appearance there, the media started to call me. TV and radio stations, newspapers... all did stories covering this peculiar super-human interest story.

A stalwart and respected reporter for the Los Angeles Times, Charles Hillinger, interviewed me and then talked with Marvel's Stan Lee, who at that point didn't have much to do with comic books as he was trying to take Marvel into other media from his Hollywood office.

But Stan sure knew a good story especially when he could be part of one, so he got behind the Stockton campaign with enthusiasm.

Once Marvel editors and creators found a way to alter their storyline to include Stockton, an event on the steps of Stockton's City hall was planned for late February 1986.

And so, 40 years later, here we are. 


* I believe the proclamation Stan delivered in 1986 is once again hanging in City Hall.

* The Fantastic Four are still included every year in Stockton's annual city plan!


* Al's Comics on Stockton's Pacific Avenue is still going strong (since 1978) with 97 year-old Al Sr behind the cash register five days a week (go see Al's!)
 
* Fans still talk about this story... and some even have found a way to match the cover of the original Fantastic Four #1 with the Pacific Avenue Al's location.

* More than that, outside Al's is a huge Fantastic Four mural. Super cool! Go see it!

* And this weekend (Feb 28-Mar 1)is StocktonCon, the big comic book convention run by my old KJOY friend Mike Millerick. (I'd love to be there, but life got in the way).  

In a real way, this is my 40th anniversary of getting into the comics business.

After the FF campaign, Stan Lee hired me to do a bit of free-lance public relations work for his wife Joanie's first novel. That was a fun gig!  

From there, I was hired to run promotions and advertising for a then-new comic book convention in Oakland which became WonderCon.

And two and a half years after that February 1986 afternoon when Stan Lee stood on the steps of Stockton's City Hall to proclaim the city as the "Official Birthplace of Marvel Comics' Fantastic Four, Flying Colors Comics & Other Cool Stuff opened in Concord CA.

So far so good?
Nah... so far, so FANTASTIC!!  

Wednesday, February 25, 2026

The Trader Joe's & Flying Colors Connection!

 
 
 
We get a ton of comments about having our shop near another Trader Joe’s on Concord Ave after our years near a Trader Joe’s at Oak Grove Plaza

I like to joke that I was the original Trader Joe at the old location. We had already been in biz for almost 15 years before TJ’s moved in.
If I went on Shark Tank to pitch my business, I’d ask for funds to put branches of Flying Colors near every Trader Joe’s.
Why? The synergy is real— TJ shoppers are open to try new things, they look forward to a friendly shopping experience and they tend to be more generally open-minded. And that’s also the way it is for comic book fans, our savvy FlyCo Faithful… and the new people visiting all the time after their TJ’s visits.
The connection to Trader Joe’s is also meaningful because my late father-in-law, the great Bud Fisher, knew a thing or two about retailing and especially grocery retailing. As a matter of fact, Bud hired the original Trader Joe Coulombe to his first job out of grad school. The two were colleagues, sure, but they were also great friends.
Our Trader Joe’s connections are one reason we stock the book “Becoming Trader Joe: How I Did Business My Way & Still Beat the Big Guys.” One chapter is even dedicated to Bud Fisher! It’s a fun and fast business biography well worth picking up next time you visit Flying Colors Comics… just before or after you visit Trader Joe’s here in Heritage Square on Concord Ave.
And now you know… the rest of the story!

Sunday, January 25, 2026

Saturday, January 17, 2026

500 Days of Gratitude

Today marks the occasion of the 500th day since the opening of the new Flying Colors Comics on Concord Ave. How about that?!

We thank each and everyone of you for making these last 500 days such a happy start to this new beginning. We're grateful for every visit you make to the shop, the kind things you say about the shop with your friends in person and online, the solid reviews that hopefully lead others to finding us here.

Moving Flying Colors after 36 years in Oak Grove Plaza was a massive leap of faith, especially after some trying times behind the scenes in our last Treat Blvd years. We're glad to have that behind us!

In reality, we could have just looked back and then retired. But we found the perfect new location and we really do believe in the strength of the community we've built with Flying Colors! All of you Flying Colors Hero Society members sure proved us right! 

Your Flying Colors Retailing Brigade is happy to keep bringing unique character to the great city of Concord, Contra Costa County... and the Cosmos! 

Bringing Happiness through Comics-- that's the Flying Colors' way!

Thank you, all!

Wednesday, January 14, 2026

500 Days of the New Flying Colors!

Saturday January 17 we celebrate the first 500 days of the new Flying Colors on Concord Ave.
Please join us!

And big thanks to all who have helped us get this far!

Hit this link for more including a cool deal!


 

 

 

Wednesday, January 07, 2026

Flying Colors 2025 Top Selling Graphic Novels and Comics

Some years, we post lists of Flying Colors top selling comics and graphic novels, like these:
2023 Best Selling Comics and Graphic Novels
2022 Best Sellers

2019 Best Sellers
Top 50 Graphic Novels for 2006

In 2025, we posted a "Mid Year Report" of best-selling graphic novels you can view HERE --- and then compare to 2025's full list just below. 

A couple of notes:
* There were a ton of distribution issues all through 2025. That led to some stock outages and lack of availability for some titles through our traditional means.

* Some titles really surprised us with how quickly they sold. Publishers were surprised, too, as there were many sell outs of print runs that were not anticipated, and with that, we lost some sales. Honestly, that's a good problem and a testament to just how entertained comics readers are these days!

* Maybe it goes without saying, but 2025 was ABSOLUTEly and ULTIMATEly a very strong year for comic books.

* In 2025, Flying Colors sold at least one copy of about FOUR THOUSAND different graphic novels! On the flip side, we sold just a single copy of nearly 2000 of those graphic novels.

* A HUGE dose of gratitude to our frankly fantastic FlyCo Faithful for helping to make our first full calendar year in our new shop a very memorable time. Y'all are awesome!

Take a look and let us know what you think. You can post your comments down below here or over on our Facebook page HERE!

With that little intro, here are two lists, one for graphic novels and one for comics, comprising the best sellers at Flying Colors Comics. 






Saturday, December 27, 2025

Flying Colors Comics Video Tour 2025

We hope you enjoy this video! 

Flying Colors Comics
1170 Concord Ave Suite 140
Concord CA 94520 
925-825-5410 


Tuesday, December 16, 2025

Sat Dec 20: Local Artisans Holiday Faire!

Saturday December 20 Noon-3PM
Flying Colors Local Artisans Holiday Faire

Featuring:
* CHUCK TODD, Illustrator
* OZAN BERKE, Puzzled Comics

A cool opportunity to get one of a kind original art gifts for the pop culture lovers in your life!



Monday, December 08, 2025