The Trader Joe's & Flying Colors Connection!

 

 

 

We get a ton of comments about having our shop near another Trader Joe’s on Concord Ave after our years near a Trader Joe’s at Oak Grove Plaza

I like to joke that I was the original Trader Joe at the old location. We had already been in biz for almost 15 years before TJ’s moved in.

If I went on Shark Tank to pitch my business, I’d ask for funds to put branches of Flying Colors near every Trader Joe’s.

Why? The synergy is real— TJ shoppers are open to try new things, they look forward to a friendly shopping experience and they tend to be more generally open-minded. And that’s also the way it is for comic book fans, our savvy FlyCo Faithful… and the new people visiting all the time after their TJ’s visits.

The connection to Trader Joe’s is also meaningful because my late father-in-law, the great Bud Fisher, knew a thing or two about retailing and especially grocery retailing. As a matter of fact, Bud hired the original Trader Joe Coulombe to his first job out of grad school. The two were colleagues, sure, but they were also great friends.

Our Trader Joe’s connections are one reason we stock the book “Becoming Trader Joe: How I Did Business My Way & Still Beat the Big Guys.” One chapter is even dedicated to Bud Fisher! It’s a fun and fast business biography well worth picking up next time you visit Flying Colors Comics… just before or after you visit Trader Joe’s here in Heritage Square on Concord Ave.

And now you know… the rest of the story!