Thursday, February 26, 2026

Fantastic Four in Stockton: 40 Years ago this week!


Want to hear something fantastic?

In the years before there even was a Flying Colors Comics in Concord, I was on staff at KJOY-AM Radio in Stockton CA. I worked there from 1978-1988.

In late 1985, when the 25th anniversary of Marvel Comics was just ahead, Marvel published their "official history of the Marvel Universe" in a series called MARVEL SAGA.


Reading that first issue, I was reminded Marvel placed the Fantastic Four's rocket base in a place called "Central City California" --- and a crazy thought popped in my head.

"Why is Marvel using a fake city name when they used real city names in so many other comics?"  Most of the Marvel heroes were based in New York City. Peter Parker lived in the NYC borough of Queens. The West Coast Avengers were based in Palos Verdes CA, fer crying' out loud! 

That's when I thought to ask Marvel to fix that continuity glitch by naming California's most central city, Stockton, as the real home of the Fantastic Four.

I had a feeling this would be a good thing for several reasons--- first, it gave the city of Stockton some much-needed positive recognition. Second, it was a boost to Marvel's 25th anniversary happenings. And third, it was a publicity boon for KJOY Radio at a time the competition among Stockton radio stations was fierce.

So on my weekly trip to Al's Comics on Pacific Avenue in Stockton, I asked Mike (aka Al Jr) if we could place a petition for fans to get behind my idea.

We gathered nearly 400 signatures and then I took the bold move to attend a Stockton City Council meeting to ask the local politicos for an official city resolution joining my campaign.

The Stockton City Council meetings were televised... and soon after my appearance there, the media started to call me. TV and radio stations, newspapers... all did stories covering this peculiar super-human interest story.

A stalwart and respected reporter for the Los Angeles Times, Charles Hillinger, interviewed me and then talked with Marvel's Stan Lee, who at that point didn't have much to do with comic books as he was trying to take Marvel into other media from his Hollywood office.

But Stan sure knew a good story especially when he could be part of one, so he got behind the Stockton campaign with enthusiasm.

Once Marvel editors and creators found a way to alter their storyline to include Stockton, an event on the steps of Stockton's City hall was planned for late February 1986.

And so, 40 years later, here we are. 


* I believe the proclamation Stan delivered in 1986 is once again hanging in City Hall.

* The Fantastic Four are still included every year in Stockton's annual city plan!


* Al's Comics on Stockton's Pacific Avenue is still going strong (since 1978) with 97 year-old Al Sr behind the cash register five days a week (go see Al's!)
 
* Fans still talk about this story... and some even have found a way to match the cover of the original Fantastic Four #1 with the Pacific Avenue Al's location.

* More than that, outside Al's is a huge Fantastic Four mural. Super cool! Go see it!

* And this weekend (Feb 28-Mar 1)is StocktonCon, the big comic book convention run by my old KJOY friend Mike Millerick. (I'd love to be there, but life got in the way).  

In a real way, this is my 40th anniversary of getting into the comics business.

After the FF campaign, Stan Lee hired me to do a bit of free-lance public relations work for his wife Joanie's first novel. That was a fun gig!  

From there, I was hired to run promotions and advertising for a then-new comic book convention in Oakland which became WonderCon.

And two and hall years after that February 1986 afternoon when Stan Lee stood on the steps of Stockton's City Hall to proclaim the city as the "Official Birthplace of Marvel Comics' Fantastic Four, Flying Colors Comics & Other Cool Stuff opened in Concord CA.

So far so good?
Nah... so far, so FANTASTIC!!  

Wednesday, February 25, 2026

The Trader Joe's & Flying Colors Connection!

 
 
 
We get a ton of comments about having our shop near another Trader Joe’s on Concord Ave after our years near a Trader Joe’s at Oak Grove Plaza

I like to joke that I was the original Trader Joe at the old location. We had already been in biz for almost 15 years before TJ’s moved in.
If I went on Shark Tank to pitch my business, I’d ask for funds to put branches of Flying Colors near every Trader Joe’s.
Why? The synergy is real— TJ shoppers are open to try new things, they look forward to a friendly shopping experience and they tend to be more generally open-minded. And that’s also the way it is for comic book fans, our savvy FlyCo Faithful… and the new people visiting all the time after their TJ’s visits.
The connection to Trader Joe’s is also meaningful because my late father-in-law, the great Bud Fisher, knew a thing or two about retailing and especially grocery retailing. As a matter of fact, Bud hired the original Trader Joe Coulombe to his first job out of grad school. The two were colleagues, sure, but they were also great friends.
Our Trader Joe’s connections are one reason we stock the book “Becoming Trader Joe: How I Did Business My Way & Still Beat the Big Guys.” One chapter is even dedicated to Bud Fisher! It’s a fun and fast business biography well worth picking up next time you visit Flying Colors Comics… just before or after you visit Trader Joe’s here in Heritage Square on Concord Ave.
And now you know… the rest of the story!

Monday, February 23, 2026

New Comics Every Wednesday @ Flying Colors Comics!


New This Week
f
or Wednesday February 25, 2026

Flying Colors Comics & Other Cool Stuff
1170 Concord Ave Suite 140  Concord CA 94520

925-825-5410 
Open Wed-Sat 11-7, Sun-Tue 11-6

 

NEW FROM MARVEL COMICS!

AMAZING SPIDER-MAN/VENOM DEATH SPIRAL #1

BLACK PANTHER INTERGALACTIC #3

DAREDEVIL #183 FACSIMILE EDITION

DAREDEVIL COLD DAY IN HELL TP

DOOMS DIVISION TP

HULK SMASH EVERYTHING #

INFERNAL HULK #4

INGLORIOUS X-FORCE #2

IRON MAN #2

KNULL #1 NEW PRINTING

MARVEL PREVIEWS #54

MORTAL THOR #7

PREDATOR BLOODSHED #1

PSYLOCKE NINJA #2

PUNISHER #1

ROGUE #2

SORCERER SUPREME #3

SPIDER-MAN & WOLVERINE #10

THE END 2099 #3

ULTIMATES #21

WICCAN WITCHES ROAD #3

 

 

NEW FROM DC COMICS!

ABSOLUTE MARTIAN MANHUNTER #9

ABSOLUTE WONDER WOMAN #17

ACTION COMICS #419 FACSIMILE EDITION

BAT-MAN SECOND KNIGHT #3

BATMAN AND ROBIN TP VOL 02 THE GOTHAM CYCLE

BATMAN THE DARK KNIGHT RETURNS #1 FACSIMILE EDITION

DC FINEST THE DEMON BIRTH OF THE DEMON TP

DETECTIVE COMICS #1106

FLASH #30

GREEN LANTERN #32

HARLEY QUINN #59

JUSTICE LEAGUE UNLIMITED #16

JUSTICE LEAGUE VS GODZILLA VS KONG 2 #7

LIMITED COLLECTORS EDITION #39 SECRET ORIGINS SUPER-VILLAINS FACSIMILE

MR TERRIFIC YEAR ONE TP

NEW HISTORY OF THE DC UNIVERSE THE DAKOTA INCIDENT #1  

PERIL OF THE BRUTAL DARK AN EZRA CAIN MYSTERY #1

SUPERMAN #35

SUPERMAN UNLIMITED TP VOL 01

 

 

NEW FROM IMAGE COMICS!

ESCAPE #6

FADE OUT COMPLETE COLL TP (MR)

FINAL BOSS #4

GI JOE A REAL AMERICAN HERO #2 HAMA FILES EDITION #2

GUNSLINGER SPAWN #51

HYDE STREET #10

INVINCIBLE UNIVERSE CAPES #4

LOST FANTASY #7

MALEVOLENT #2

POWER FANTASY #16

SKINBREAKER #6

SPAWN THE DARK AGES #3

UNIVERSAL MONSTERS PHANTOM O/T OPERA #1

VOID RIVALS #27

WRESTLE HEIST #3

 

MORE NEW COMICS & OTHER COOL STUFF!

30 DAYS OF NIGHT FALLING SUN #3

ALICE FOREVER AFTER #2

ARCHIE & FRIENDS #20 SPACE ADVENTURES

BARBARIC THE LONG DEATH #2

BE NOT AFRAID #6

COMIC SHOP NEWS #2010

CONAN THE BARBARIAN #29

CYBERPUNK EDGERUNNERS MADNESS VOLUME 1

DARKSTALKERS X STREET FIGHTER HUNTER KILLERS #1 ONE SHOT

DISNEY THE LITTLE MERMAID TP ARIELS ADVENTURE JOURNAL

DISNEY VILLAINS MALEFICENT #5

DISNEY VILLAINS URSULA #1

DUCKTALES #11

DUCKTALES VALENTINES DAY SPECIAL 2026 #1

ELVIRA IN HORRORLAND TP

FASTER TP

GALAXIAS 1

HUCK VOLUME 2 BIG BAD WORLD

IDW MONTHLY TITLE CATALOG MARCH 2026

LAST BOY

MAID CAFE #1

MISS TRUESDALE AND THE RISE OF MAN #3

MURDER DRONES #1

MURDER PODCAST #5

NOW THAT WE DRAW VOL 4

OVERSTREET COMIC BOOK PRICE GUIDE HC & TP VOL 55
VALE OF TEARS #2

RED BOOK I #4

RETURN TO SLEEPY HOLLOW #4

ROCKETEER THE ISLAND #1

SAVE NOW #3

SPIRIT OF THE SHADOWS #2

STAR TREK DEVIATIONS THREADS OF DESTINY

SUPERNATURAL #5

TEENAGE MUTANT NINJA TURTLES SATURDAY MORNING ADVENTURES #34

THE WAR

THUNDERCATS #23

TOMB RAIDER SACRED ARTIFACTS #2

UNCLE SCROOGE LEGACY #465 FIRST AIDERS OF DAWSON

VAMPIRELLA #11

VOYEUR #4

ZOOTOPIA TP