Saturday, May 14, 2011

FCBD 2011 wrap-up!


Photo by Ben Margot, Associated Press
OK, we've just about recovered from the insanity that is Free Comic Book Day.

A few numbers for all you keeping score:

It's estimated that between 300,000 and 500,000 people visited FCBD particpating retailers in 40 countries on May 7!

FCBD 2011 generated an estimated $1.5 million in publicity for comics and comic shops!

At Flying Colors, we had almost 1100 people visit the store on FCBD.  The store remained shoppable and comfortable all day long. 

For more than 250 people, it was their very first visit to Flying Colors! Welcome, one and all!

We gave away more than 6000 total comics at Flying Colors! 

Libby made more than 200 of her "HULK SMASH" (creme de menthe) brownies!
And she and Jenny dished out roughly 200 pieces of cake!

We had 11 people working the event (current and former staff and friends), plus guest visits from Captain Jack Sparrow and Wonder Woman!

Free Comic Book Day 2011 also got tremendous coverage in the media. Here are some links to stories featuring FlyCoJoe:

Brownsville Herald

...and here's one from out of left field,
an interview on Quality Logo Products.com


...and that's just a few! Check Google for another 1600+ articles about FCBD! 
For more pix from our event, go to the Flying Colors Facebook Fan Brigade page!

I'd like to thank everyone who visited Flying Colors on FCBD. If you were one of the 250+ first-time visitors, we'd love to get your thoughts about the event and our store--- and we invite you back to see us when we're not quite so crazy. 

For everyone who makes Flying Colors your comic shop every week, please accept the thanks of everyone on staff here. It's a challenge to keep a small business going strong these days, so each and every sale and every relationship with those who shop here are important to us. 

We are always looking for ways to improve our service to you, including our current project of installing Point-of-Sale equipment that will hopefully increase our efficiency. 

Free Comic Book Day may have been my idea ten years ago,  but seeing the remarkable things this event has done for the entire comics world is really encouraging. Many of my comics retailer colleagues in the U.S., Canada and 40 other countries bring energy, creativity and enthusiasm to FCBD, making it a very special community event that is now the world's largest annual comics' event. All of this shows just how current the comics' medium is--- and how vital comic book specialty stores are to our local communities.

As I mentioned to a number of reporters I talked with leading up to FCBD, if you want to find the Next Big Thing, frequently visit your well-stocked local comic shop. If you want to read and absorb the ideas that will be developed in other, more passive mass media later, read comics today. Comics ARE the cool and creative nerve-center of visual entertainment--- the sugary core of pop culture. 

Stay tuned for more! The best is yet to come! 

Peace! 

FlyCoJoe
Post a Comment